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Effective Date: February 28, 2013


Welcome to PICFARI ("PICFARI," "we," "our," or "us")! PICFARI™ is a website and application devoted to identifying great photograph-taking locations ("PICstops™") for popular tourist destinations around the world. You do not need to be a registered PICFARI member to search or view public photographs on PICFARI; however, you must be a registered PICFARI member in order to create a PICFARI and post or download photographs (the "Service(s)").

Our Commitment to Your Privacy

PICFARI respects your privacy. We are particularly sensitive to privacy issues on the Internet and therefore we provide this Privacy Policy so you know about our practices and understand how we treat the information we receive about you from our website.

The United States federal government and the nation's technology industry have outlined various practice tips to help you safeguard against Internet fraud, protect your personal information and secure your computer. Visit to ensure that you are doing your part in maintaining your privacy.

By using the PICFARI website you consent to the terms of this Privacy Policy, and you signify your assent to all of the terms of this Privacy Policy and our Terms of Use. If you do not agree with any of the terms of this Privacy Policy or our Terms of Use, please do not use this site or submit any personal information. Please take care to read our Privacy Policy to be sure you are informed about how your information may be used. Please also read our Terms of Use.

Outline of Topic Sections of this Policy

Click on the links below to jump to each section of PICFARI's Privacy Policy.

Information We Collect

We collect information to help us provide our PICFARI Users ("User") with better Services.

Methods of Collection

  1. Information You Provide to PICFARI
    One method by which PICFARI collects your information is through the information you provide to us.

    There are a few places where we give you an opportunity to provide us your personal information. This refers to information that lets us know the specifics of who you are.

    When you engage in certain activities on our website, such as looking at other Users photographs, searching for a PICFARI for a specific destination, entering a contest or sweepstakes, connecting via a social network, creating and maintaining a User account, filling out a survey, or sending us feedback, we may ask you to provide certain information. If you choose to share any personal information with us, you will see that the amount and type of personal information we request depend on how you use our website.

    Once you register with PICFARI - we collect your username, password and e-mail address.

    Additionally, PICFARI will collect the following information:
    • Your profile information which is used in connection with your User Profile (such as full name, picture, telephone number, etc.) so that others can find you and your PICFARI Account;
    • Your User Content (such as photographs, comments, etc.) which you post to PICFARI; and
    • Your communication with us (e.g. comments or questions you direct to our attention).
    It is completely optional for you to engage in these activities. If you elect to engage in these activities; however, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), e-mail address, telephone and facsimile numbers, and other personal identifying information.

    Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

  2. Information We Obtain From Your Use of PICFARI
    Another method by which PICFARI collects your information is through the Services you use and how you use them - such as your interaction with various advertisements. (For more information regarding our use of advertisements, please see below under "Sharing Your Information.")

    Device Information
    You can browse our website without telling us who you are or revealing any personal information about yourself. We are, however, able to determine your IP address. We use your IP address to help diagnose problems with our server, to administer our website, to measure the use of our website and to improve the content of our website. In short we use your IP to gather aggregate demographic information.

    In addition to your IP address, PICFARI may collect device-specific information such as operating system version, device hardware model, other unique device identification information, and mobile device information such as your telephone number. PICFARI may associate these pieces of device information with your PICFARI Account.

    Location Information
    As the essence of PICFARI is to allow Users to see where your picture was taken, we may collect and process information about your actual location, such as GPS signals sent by your mobile device as you upload a photograph. We may also use other technology to determine your location such as sensor data which may provide information on local cell phone towers or Wi-Fi access points.

    When you upload a photograph with geographical data or manually geotag your photograph, this photograph will be seen on a map. Note, however, that uploads are generally not real time.

    Analytics Information
    This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google.") Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how Users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on its servers.

    Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.

    We use analytics tools from third-parties in efforts to measure usage and traffic trends for PICFARI. Through the use of these tools, we collect information sent by your device to PICFARI, including but not limited to: the various web pages you visit, add-ons, etc.

    Note: your collection of information through the use of these analytics tools is such that your information is combined with information from other PICFARI Users; thereby making it so we cannot reasonably identify any particular individual PICFARI User.

    By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

    Metadata assists in making your User Content more easily searchable by others.

    "Metadata" is technical data which is associated with your User Content. Metadata can describe: who collected a piece of User Content, how such User Content was collected, at what time such User Content was collected, and how that content is formatted.

    Note: Users add Metadata to their User Content when they include a geotag (marking the location of a photograph), hashtag (marking keywords when posting a photograph) comments, or other data.

    Also Note: When using a geotag, your latitude and longitude will be stored with the photograph and thereby become searchable via map feature if your photograph is made public by you in accordance with your privacy settings. PICFARI recommends that you post photos when you return home from a trip.

    Also Note: Some countries or regions regulate the use of GPS devices and technology. Check with the embassy or your travel agency to determine if there are any restrictions on using a GPS camera.

    Cookies and More
    We utilize various technologies to collect and store information when you visit PICFARI, including but not limited to: sending cookies, anonymous identifiers, pixels, or web beacons to your device. These identifiers may also be used when you interact with Services we offer to our partners (such as advertising services or PICFARI features that may appear on other various sites).

    Device Identifiers
    Anytime you use a mobile device such as a cellular phone or tablet to access PICFARI, we may collect, monitor, access, store on your device, and/or store one or more "device identifiers" remotely. A "device identifier" is a small data file or similar data structure which is associated with or stored on your mobile device. These device identifiers uniquely identify your mobile device and may be stored in connection with device hardware, operating system, or other software.

    Your browser automatically reports log file information each and any time you request to visit a web page or app, or you download a webpage or app to your browser or device.

    PICFARI automatically records certain log file information, including: your web request, IP Address, browser type, exit pages, URLs, amount of clicks, your interaction with links on PICFARI, domain names, landing pages, pages viewed, etc.

    The purpose of collection of such information is to improve PICFARI's Service for its Users.

The Way We Use Your Information

The purpose of our use of your information is so we can provide you and other PICFARI Users with the best PICFARI possible. Your information is collected and used to provide you with: more tailored content, more relevant search results and advertisements, more efficient access to your information after you sign into PICFARI, assistance with remembering information so you need not re-enter it during your next visit to PICFARI, monitoring of the effectiveness of PICFARI's Services, development and testing of new features, as well as diagnosing and fixing various technological issues; and automatically update the PICFARI app on your device, etc.

Additionally, we may use your personal information for particular purposes such as marketing research and other marketing purposes and for providing you with the latest promotional information and other information that might be useful to you. We may use your personal information to deliver information to you and to contact you regarding administrative notices. We may share this information with PICFARI Affiliates (defined below) or other business partners to support your customer relationship with the company.

Sharing Your Information

Whom We May Share Your Information With
PICFARI may share User Content and your information (including but not limited to: device information, location information, analytics information, metadata, cookies information, device identifiers, and log file information) with business which are legally part of the same group of companies which PICFARI is part of, or that become part of that group ("Affiliates"). Affiliates may use this information in order to help improve, provide and understand the Service and Affiliates' own services. However, please note that these Affiliates will honor the choices you make at your own discretion regarding who can see your photographs.

PICFARI may also share your information with third-party organizations which help us provide the Service to you ("Service Providers"). These Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.

In order to provide free access to PICFARI, we rely on an advertising model to generate revenue. PICFARI will target advertising based on personal information provided by Users and inferred from site usage. This may include gender, age, or geographic data. PICFARI does not provide any personal information to the advertiser when you interact with or view a targeted advertisement. However, by interacting with or viewing an advertisement you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the advertisement. We may bundle and share the non-personal information we collect from you and other Users with advertisers, third parties, trusted partners and affiliates so that they display advertising that better suits the interests of Users of our site. We may aggregate your personal information with information about others. In that case we will make your information non-personally identifiable by removing your name and other characteristics that would identify it as you. We may use and/or share the resulting non-personal information with third parties.

PICFARI may also remove parts of data that can identify you and share this anonymous data with other parties. PICFARI may additionally combine your information with other information in a way that it is no longer associated with you, and this aggregated information may be shared with others.

Whom You May Choose to Share Your Content With
PICFARI makes it easy to share your uploaded photographs with social media sites. If you elect to link your photographs directly to social media sharing sites such as Facebook, Twitter, Tumblr, or other third-party social media plug-ins and applications, you are allowing us to have access to certain information from your social media profile (e.g., name, e-mail address, photograph, gender, birthday, location, your list of friends, people you follow and/or who follow you, the posts or the "likes" you make) to deliver the content or as part of the operation of the application.

Any information or content that you voluntarily disclose for posting to the Service, such as User Content, will become available to the public, as controlled by any applicable privacy settings that you set at your own discretion. Once you have shared User Content with the public, that User Content may be re-shared by other Users.

Subject to your privacy and profile settings, any User Content which you make public will be searchable by other Users.

If you remove information that you posted to the Service, copies remain viewable in archived and cached pages of the Service, or if other Users or third parties using PICFARI have copied or saved that information.

In the Event of a Change of Control
If PICFARI sells or otherwise transfers part or the entirety of PICFARI or PICFARI's assets to another organization (such as in the course of a legal transaction such as an acquisition or a merger, bankruptcy, dissolution, or liquidation), your information such as your name and e-mail address, User Content, and any other information collected through the Service may be among the items sold or transferred. Please note that you will continue to own your User Content and the buyer or transferee will have to honor the commitments PICFARI has made in this Privacy Policy.

Legal Requests
PICFARI may preserve, access and share your information in response to a legal inquiry or request (such as a search warrant, court order or subpoena) if PICFARI has a good faith belief that the law requires such action. This includes but is not limited to responding to legal requests from jurisdictions outside of the United States where a good faith belief exists that the response is required by the law in that jurisdiction, affects Users in that jurisdiction, and is consistent with internationally recognized standards. PICFARI may also preserve access and share information when a good faith belief exists that it is necessary to: prevent, detect or address fraud or any other illegal activity; to protect PICFARI, you and others, including as part of investigations; and to prevent imminent bodily harm or death. Information PICFARI receives about you may be processed, accessed and retained for an extended period of time in the event that it is subject of a legal request or obligation, governmental investigation, or any investigation concerning possible violations of our terms or policies, or otherwise to prevent harm.

Storing Your Information

PICFARI may collect and store information (including your personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.

Your information may be stored in the United States or other countries where the data protection and other laws may not be as comprehensive as those in your country. By using this site you consent to your information being collected, used and transferred as set forth in this Privacy Policy. Information transferred to or stored in the United States may be subject to access requests from United States governments, courts, law enforcement officials and national security authorities in the United States according to United States laws.

By registering for and using the Service you consent to the transfer of information to the United States or to any other country in which PICFARI, its Affiliates or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

PICFARI uses commercially reasonable safeguards to help keep the information collected through the Service secure and takes reasonable steps to verify your identity prior to granting you access to your account. However, please note that PICFARI cannot ensure the security of any information you transmit to PICFARI or guarantee that information on the Service may not be disclosed, altered, accessed or destroyed.

Please do your part to help PICFARI. As a User, you are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to communication via e-mail between you and PICFARI, at all times. Your privacy settings may also be affected by changes the social media services you connect to PICFARI make to their services.

Note: PICFARI is not responsible for the privacy, functionality or service measures of any other organization.

Your Discretion Regarding Your Level of Privacy

People have different privacy concerns; therefore, it is PICFARI's goal to be clear about what information we collect so you may make meaningful choices regarding how your information is used.

Your Account Information
In Profile Privacy, you may control who is able to see different portions of your profile, including e-mail address, real name and current city by choosing not to fill in the registration form completely.

If a user creates a SHARING PICFARI, any photo that user uploads will be accessible through the search results once approved by an administrative member of PICFARI.

If a user creates a PLANNING PICFARI, no photos will go into the search results.

You may unsubscribe from e-mail communications from PICFARI by clicking on the "unsubscribe" link provided in such communications. However, please note that you may not opt out of Service-related communications (such as account verification, purchase and billing confirmations or reminders, changes/updates to Service features, technical and security notices).

PICFARI reserves the right to send you certain communications relating to the Services PICFARI provides, such as service announcements and administrative messages without offering you the opportunity to opt out of receiving them.

If you have any questions about modifying your account information, please contact PICFARI directly.

Your Profile/Privacy Settings
You may update your account at any time by logging in and changing your profile settings

You may also set your browser to block all cookies, including those associated with our Services. However, please note that may of PICFARI's Services may not function properly if your cookies are disabled.

If you have any questions about reviewing your account information, please contact PICFARI directly.

How Long PICFARI Keeps Your User Content
Following the termination or deactivation of your account, PICFARI, its Affiliates or its Service Providers may retain your information and User Content for a commercially reasonable time for backup, archival and/or audit purposes.

You may delete individual photographs that you have on PICFARI by selecting "View All" photographs, selecting the photographs that you wish to delete, and then clicking the delete (X) button. You may also delete groups of photographs using batch operations.

If you have any questions about termination or deactivation of your account, please contact PICFARI directly.

Please note: any user photograph which may have been incorporated in another PICFARI shall remain, regardless of whether said user deactivates their user page.

Third-Party Websites and Services

PICFARI is not responsible for the practices employed by any third-party websites or services linked to or from our Service, including any information or content contained within such third-party websites or services.

Note: PICFARI's Privacy Policy does not apply to those third-party websites or services and therefore your browsing and interaction on any third-party website or service, including those linked on our website, are subject to that third-party's own rules, regulations and policies.

We want you to have continuing trust in PICFARI and in our Services and, so, we have put in place reasonable physical, electronic and managerial procedures to safeguard and secure your personal information.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through our website cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third-party.

You agree that PICFARI is not responsible and has no control over any third-parties which you authorize to access your User Content.

Your use of a third-party website or service, and your allowance of them accessing your User Content, is done at your own risk.

Children's Privacy

PICFARI does not encourage children under the age of 13 to access or use this website. PICFARI does not knowingly collect or solicit any information from anyone under the age of thirteen (13) or knowingly allow such persons to register for the Service. The Service and its contents are not directed at children under age thirteen (13). In the event that we are informed or we learn that PICFARI has collected personal information for a child (under age thirteen (13)) without any parental consent, we will delete that information as quickly as possible. If you believe that we may have any information about or from a child under age thirteen (13), please contact PICFARI directly.

Note: PICFARI does not contact any child under age thirteen (13) regarding any special offers or for any marketing purposes without parental permission. Additionally, PICFARI does not ask a child under age thirteen (13) for more personal information than is reasonably necessary to participate in a given activity, or promotion, as a condition of participation.


PICFARI's Privacy Policy may change from time to time. As a result, please check back periodically and review the policy.

PICFARI may provide you additional forms of notice of changes made to this Privacy Policy as appropriate under the circumstances. However, we will not reduce your rights under this Privacy Policy without your explicit consent.

Your continued use of PICFARI or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.

Prior versions of this Privacy Policy will also be archived for your review.


We regularly review our compliance with our Privacy policy. When we receive any formal written complaints, we will contact the person making such complaint to follow up. Additionally, we work with the appropriate regulatory authorities, including local data protection authorities, in order to resolve any complaints regarding any transfer of personal data which we cannot directly resolve.

Contact Us

With Questions, Suggestions or Complaints
Direct all your questions, suggestions and/or complaints to a PICFARI representative by accessing the Contact Us form at or through e-mail at

In the Event of a Deceased User
In the unfortunate event of the death of a PICFARI User, please send us an e-mail to Should we require any other information we will contact you at the e-mail address you have provided in your request.





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